
Okay, you've decided to take your financial future in hand to start an online business. You've done your research and found a product or service, you've further defined your niche and you've built your website. Next, comes the hard part - marketing the website to consumers who want or need your product.
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(CNN) -- More than 100 people, many of them dressed in black, were expected to gather around a coffin Thursday night to say goodbye to an old friend. The deceased? Internet Explorer 6. The aging Web browser, survived by its descendants Internet Explorer 7 and Internet Explorer 8, was to be eulogized at a tongue-in-cheek "funeral" hosted by Aten Design Group, a design firm in Denver, Colorado.
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Written by Mobiento
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Wednesday, 24 February 2010 03:28 |
 The simple answer to the above question is yes. Most of your customers have a mobile phone, right? If you want to control how your brand appears in there, you must take action. There are several reasons. Of course the layout adaption to all mobile phone models is an important aspect, but it is equally important to offer a user friendly mobile site that is fast and inexpensive to load. The most important aspect however is the content and how it is presented. The needs and behaviour of a mobile surfer differs greatly from an Internet surfer.
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Written by Jack Aaronson, ClickZ,
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Friday, 05 February 2010 21:16 |
When developing rather sophisticated sites for high-end retailers, a constant issue is which browsers to support. What are the merits of continuing support for legacy systems, and the merits of looking forward? Many of you probably have similar decisions to make this year while you're pondering your 2010 strategies. This isn't a column for tech people, so we won't go into great detail about the kinds of functionality that older browsers don't support (like transparent PNG files, buggy DOMs, etc). But browsers like Internet Explorer 6, for example, simply aren't as sophisticated as more modern browsers, including Microsoft's own IE 7 and IE 8, Firefox, Safari, and Chrome. But many companies are still vigilant about making their sites compatible with IE 6.
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Written by Digital Burst
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Tuesday, 26 January 2010 04:48 |
When writing for the web, use
- shorter sentences, words and paragraphs
- one idea per paragraph
- concise text - half the word count (or less) than writing for print
- the inverted pyramid style, putting the most important point or the conclusion first.
- simple words
- objective language to build credibility, rather than exaggerated claims or overly promotional words like "great", "tremendous" etc.
- bulleted lists
- highlighted text (bold or color, also hyperlinked text) for scannability
- meaningful headlines and subheads, avoiding cute or clever lines
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